Hero Image

Jollibee Group Foundation

Jollibee Group Foundation is the social responsibility arm of the Jollibee Group, one of the fastest growing Asian restaurant companies in the world. Jollibee Group Foundation promotes improved access to food by implementing programs on agro-entrepreneurship, education and disaster response, together with partner organizations in the Philippines and from other countries.

Vision, Mission
& Values

Our Vision

We envision every Filipino family to have food on the table.

Our Mission

We build partnerships and capacity for community resilience and self-reliance.

Our Values

Our work in Jollibee Group Foundation is inspired by the same values that have successfully guided the Jollibee Group since its inception. Speed with excellence and integrity are the foundations of our endeavors. Customer focus, humility to listen and learn, and embracing the spirit of family and fun remain at the core of our relationship with stakeholders, partners, communities, and our nation.

Our Approach

Three principles guide our work and are reflected
in the programs we undertake.

Think in Systems

To understand social issues, we look beyond the presenting problem and consider the patterns and structures around the situation. For instance, hunger is not only about the availability of food supply but also about family income and access to social welfare programs and services.

Our development approach is focused on pursuing innovative solutions that will make a lasting impact on the communities we serve and, in the process, foster genuine and inclusive progress.

Harness Core Strengths

Right at the core of our programs and advocacies are the values, systems, tools, and expertise of the Jollibee Group that have assisted communities over the years. The company’s quality standards have guided our Busog, Lusog, Talino School Feeding Kitchens and FoodAID program.

Meanwhile, our Farmer Entrepreneurship Program promotes inclusive business by improving the capacity of smallholder farmers to become direct suppliers of the Jollibee Group.

Work Collaboratively

We believe that every person is capable of creating solutions that will help address various social concerns. The active engagement of our key stakeholders is crucial to our work. We invest in building partnerships with communities and institutions to create and implement programs that are relevant, effective, and sustainable.

Committed to
Community
Recovery &
Empowerment

Amid the challenges brought by the COVID-19 pandemic and the onslaught of natural disasters, the Jollibee Group Foundation continued to support communities through its programs for agriculture and disaster response. The limitations posed by health and safety protocols inspired the Foundation towards providing creative solutions in pursuit of our goal to help improve lives and serve communities.

The Foundation focused mainly on the Farmer Entrepreneurship Program and Jollibee Group FoodAID during this time. Although our Busog, Lusog, Talino School Feeding Kitchens were not fully utilized due to the suspension of face-to-face classes, they have been essential in preparing and providing food for our pandemic response and disaster relief efforts.

Meanwhile, Anihan Technical School resumed the training of the Foundation’s scholars who started their course in 2020 but had to end abruptly due to the quarantine restrictions. Nevertheless, 17 of them were able to graduate in 2021.

The Foundation recognizes the important role of smallholder farmers in ensuring the production and continuous supply of food in the country. As such, supporting them to improve their livelihood remains at the core of the Foundation's work.

The Farmer Entrepreneurship Program engages partners to help organize small-scale farming communities all over the Philippines. The program sharpens their technical skills and business acumen, and links them with institutional markets for increased and steady income. In 2021, we focused on training them on how to become more resilient amidst the pandemic.

Since 2009,

17 FARMER
GROUPS

have been accredited
to become Jollibee Group suppliers

9M KILOS

of vegetables delivered
to Jollibee Group since 2009

More than

P360 MILLION

worth of sales
to Jollibee Group since 2009

2021 Highlights



Since the program’s launch in 2008, 17 farmer groups have delivered close to 9 million kilos of vegetables to the Jollibee Group, equivalent to more than PHP 360 million worth of sales. In 2021, Farmer Entrepreneurship Program farmer groups were able to deliver 486,000 kilos of vegetables.



The Foundation launched its first online course on Agro-Entrepreneurship for Inclusive Value Chains in partnership with Xavier University - Ateneo de Cagayan in 2021. The course produced 97 new field facilitators from 47 organizations, including national and local government offices, non-government organizations, financing groups, farmer cooperatives, social enterprises, and academic institutions. Through this course, Jollibee Group Foundation and its partners were able to share their Farmer Entrepreneurship Program experience so that more farmers can learn agro-entrepreneurship. Field facilitators play an important role in the education and training of farmer groups, coaching them on agro-entrepreneurship.

Jollibee Group Foundation formalized its partnership with the Department of Agriculture to promote the Agro-enterprise Clustering Approach in the Philippines. Through this initiative, the Department mandated its 15 regional field offices to take the online course. They are expected to organize one farmer group in each region using the Agro-enterprise Clustering Approach as a complementary tool to the government’s interventions.

Another boost in our efforts to encourage the youth to pursue agriculture was the accreditation given by the Technical Education and Skills Development Authority for our Agro-enterprise National Certificate II Course, which we developed together with the Don Bosco Training Center. Jollibee Group Foundation provided scholarships to 50 underprivileged youth to participate in the course, half of which were schooled at the Don Bosco Training Center in Mati City, Davao del Sur and the rest at the Sacred Heart Savings Cooperative in Galimuyod, Ilocos Sur.



Weather forecasting to monitor rainfall and flooding is important to farmers so that they can mitigate weather-related risks and costs. However, not all of them have access to technology. Thus, Jollibee Group Foundation partnered with IBM’s The Weather Company for a more accurate community-level, seven-day weather forecast with 500m x 500m resolution. The Foundation also worked with the Central Luzon State University to analyze and interpret the data so that it can be translated into the prescribed farm practice for the day before they are shared with farmers.

This project has enabled farmers’ decision-making in crop management, covering 12 barangays in San Jose, Nueva Ecija and in Alcala, Pangasinan, and will be expanded to more sites in 2022.

MASIFAGCA: The Rewards of Chasing New Opportunities

A group of calamansi farmers from Jaen, Nueva Ecija went from barely making enough profit to cover monthly expenses, to becoming an...

Weather Insights Project: Helping Onion Farmers With Weather Forecasts

Among the constant concerns of Filipino farmers is the weather. Unforeseen dry or wet conditions may affect their product quality and yield...

Nelben Moreno: Agro-Entrepreneurship is a Personal Commitment

Part of the solution to the problems smallholder farmers face is learning new ways of doing things. This is why Nelben Moreno, founder and CEO...

­
­

FoodAID is Jollibee Group’s disaster response program. As quarantine restrictions eased up in 2021, thereby allowing people to return to their work setting, the spread of COVID-19 variants required continuous relief operations and support for our medical and essential frontliners.

2.8 MILLION MEALS

were distributed to those affected by the pandemic and natural calamities

156 PARTNERS

helped bring meals
to various local communities

145 CITIES/

Municipalities

reached in 2021





2021 Highlights


COVID-19 Response


Together with our partners, Jollibee Group Foundation distributed 2.67 million meals to families affected by the pandemic, and 7,000 meals to frontliners. Since March 2020, the Foundation has distributed more than 8.1 million meals.

This was made possible in part through the expansion of our partnership with the German Investment Corporation, which allowed us to provide ready-to-cook food packs to a total of 114,405 families, as well as to train and subsidize 90 karinderyas (eateries) that would serve a total of 98,000 meals to 1,800 urban poor families. The Foundation developed and conducted a training program on food preparation, food safety and customer service so that more karinderya owners can learn and share this new knowledge even beyond the project and the pandemic.


Support for Calamity-stricken Communities


Jollibee Group Foundation provided 217,000 meals to families displaced by natural calamities. A total of 86,750 hot meals were served in evacuation centers in Batangas in the aftermath of Taal Volcano’s eruption in July, and also to affected families in La Union during Typhoon Maring in October. The Typhoon Odette FoodAID Response also served meals to 131,029 people from 39 cities and municipalities in nine provinces.



2021 Highlights



COVID-19 Response


Together with our partners, Jollibee Group Foundation distributed 2.67 million meals to families affected by the pandemic, and 7,000 meals to frontliners. Since March 2020, the Foundation has distributed more than 8.1 million meals.

This was made possible in part through the expansion of our partnership with the German Investment Corporation, which allowed us to provide ready-to-cook food packs to a total of 114,405 families, as well as to train and subsidize 90 karinderyas (eateries) that would serve a total of 98,000 meals to 1,800 urban poor families. The Foundation developed and conducted a training program on food preparation, food safety and customer service so that more karinderya owners can learn and share this new knowledge even beyond the project and the pandemic.




Support for Calamity-stricken Communities


Jollibee Group Foundation provided 217,000 meals to families displaced by natural calamities. A total of 86,750 hot meals were served in evacuation centers in Batangas in the aftermath of Taal Volcano’s eruption in July, and also to affected families in La Union during Typhoon Maring in October. The Typhoon Odette FoodAID Response also served meals to 131,029 people from 39 cities and municipalities in nine provinces.



Sharing Hope Beyond the Pandemic

It has been two years since the COVID-19 pandemic changed the world. Jollibee Group Foundation along with various partners responded through initiatives that provided immediate food...

Serving Comfort in Times of Disaster

Community kitchens are crucial during calamities and Precious Leaño knows this very well, being one of the founders of Art Relief Mobile Kitchen. Precious, a cultural worker and theater actor...

Service as a Way
of Life

When Typhoon Odette struck just before Christmas 2021, it left a trail of devastation in various communities. At a time when the pandemic was still raging, survivors had little to look forward to...

.
Vax AID

Jollibee Group Foundation assisted many of our partners and their communities to get vaccinated against COVID-19 and helped secure the health and well-being of our fellow Filipinos. This was done alongside the Jollibee Group’s vaccination program for our employees.

Over 4,486 doses were administered through the Foundation’s partner organizations in La Union, Nueva Ecija, Rizal, Laguna, Quezon and Cagayan de Oro City.

JGF Board
of Trustees

Tony Tan Caktiong

Chairman

Belen Rillo

Vice President

Ysmael Baysa

Treasurer

Cecille Dominguez-Yujuico

Member

Carl Brian Tancaktiong

Member

Ma. Gisela Tiongson

Executive Director

Grace Tan Caktiong

President

William Tan Untiong

Secretary

Senen Bacani

Member

Joseph Tanbuntiong

Member

Ernesto Tanmantiong

Member

JGF Board
of Trustees

Tony Tan Caktiong

Chairman

Grace Tan Caktiong

President

Belen Rillo

Vice President

William Tan Untiong

Secretary

Ysmael Baysa

Treasurer

Cecille Dominguez-Yujuico

Member

Carl Brian Tancaktiong

Member

Senen Bacani

Member

Joseph Tanbuntiong

Member

Ernesto Tanmantiong

Member

Ma. Gisela Tiongson

Executive Director



Jollibee Group Foundation, Inc. is the social responsibility arm of Jollibee Foods Corporation (JFC, also known as Jollibee Group), one of the fastest-growing restaurant companies in the world. Jollibee Group operates in 33 countries, with over 5,900 stores globally and with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, and India.

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24.

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan (THW) brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. It has also acquired 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for 10 years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experience to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about the Jollibee Group, visit www.jollibeegroup.com