Accomplishment Report
2020
Jollibee Group Foundation
Jollibee Group Foundation (JGF) is the social responsibility arm of the Jollibee Group, one of the fastest growing Asian restaurant companies in the world. JGF promotes food access by implementing programs on agri-entrepreneurship, education, and disaster response, together with partner organizations and communities nationwide.
The Hill
represents the challenging but surmountable uphill journey of community development.
About the JGF LOGO
The JGF logo is composed of visual elements that represent the group’s values, aspirations, and purpose.
The Rising Sun
represents the vision for a brighter and happier tomorrow. Like the hope that springs from a new day, the sunrise also expresses JGF’s goal in its programs to empower and uplift communities.
The Stones
found on the hill serve as guides that lead to the path of positive change. The stones represent the values of Jollibee Group: Customer Focus, Speed with Excellence, Humility to Listen and Learn, Spirit of Family and Fun, and Integrity.
Jollibee Group Foundation
Jollibee Group Foundation (JGF) is the social responsibility arm of the Jollibee Group, one of the fastest growing Asian restaurant companies in the world. JGF promotes food access by implementing programs on agri-entrepreneurship, education, and disaster response, together with partner organizations and communities nationwide.
About the JGF LOGO
The JGF logo is composed of visual elements that represent the group’s values, aspirations, and purpose.
The Hill
represents the challenging but surmountable uphill journey of community development.
The Rising Sun
represents the vision for a brighter and happier tomorrow. Like the hope that springs from a new day, the sunrise also expresses JGF’s goal in its programs to empower and uplift communities.
The Stones
found on the hill serve as guides that lead to the path of positive change. The stones represent the values of Jollibee Group: Customer Focus, Speed with Excellence, Humility to Listen and Learn, Spirit of Family and Fun, and Integrity.
Our
Vision
We envision every Filipino family to have food on the table.
Our
Mission
We build partnerships and capacity for community resilience and self-reliance.
Our
Values
Our work in JGF is guided by the same values that have successfully guided the Jollibee Group since its inception. Speed with excellence and integrity are the bases of our endeavors. Customer focus, humility to listen and learn, and embracing the spirit of family and fun inform the foundation of our relationship with stakeholders, partners, our communities, and our nation.

We build capacities in communities and forge partnerships with other organizations to ensure that our programs are strategic and sustainable.
Our
Approach
Three principles guide our work and are reflected in the programs we undertake.
Think
In Systems
To understand social issues, we look beyond the presenting problem and consider the patterns and structures underlying the issue. For instance, hunger encompasses not only food supply availability but also the level of household incomes and effective coordination of social programs and services.

Our approach fuels the creation of innovative solutions that deliver lasting impact for communities and influence potential systemic change.

Harness
Core Strengths
Intrinsic in the programs we implement are the values, systems, tools, and expertise of the Jollibee Group that are of benefit to communities. The company’s quality standards have been applied in the Busog, Lusog, Talino School Feeding Kitchens and FoodAID program.

The Farmer Entrepreneurship Program promotes inclusive business with the access it provides smallholder farmers to become direct suppliers of the Jollibee Group.
Work
Collaboratively
We believe there is an opportunity for everyone to contribute in creating solutions to address pressing social concerns. Engagement of key stakeholders is crucial to our work. We invest in building partnerships with communities and institutions, leading to programs that are relevant, effective, and sustainable.
Being a Force for Good
In 2020, JGF’s mission was put to the most difficult test. As the country grappled with several calamities and a global pandemic, hunger among low-income families grew more pervasive and persistent.

Called to serve in an unprecedented time, JGF had to adjust resources and targets, refocus on new priorities, and meet emerging challenges. With creativity, agility and innovation, we successfully concluded the toughest year yet with a renewed sense of purpose, passion and energy.

By “success,” we mean staying true to our mission, and fully harnessing the resources and passionate partners we were privileged to work with, to help nourish lives and realize our vision.
OVER P300M
worth of food assistance mobilized
5.5 MILLION MEALS
served to frontliners and families
82 NGO PARTNERS
helped bring meals to communities
The Philippine Commission for the Urban Poor distributes Chicken Guisado
and vegetables to families in Caloocan City

FoodAID is Jollibee Group’s disaster response program. It aims to ensure that calamity-affected communities have immediate access to food. The program harnesses Jollibee Group’s research and development expertise to produce food items that are easy to prepare and store.

2020 Highlights

In 2020, much of JGF’s resources were poured into FoodAID, as the Jollibee Group responded to calls for food donations in the wake of disasters. In January, the Taal volcano eruption displaced families in Batangas and Cavite. Before long, JGF had activated its partners to bring hot meals, food packs and hygiene kits to 19,000 affected families. In Ibaan, Batangas, JGF brought together local government, community and education partners to set up and operate a community kitchen to feed 500 families everyday for 30 days.

The imposition of community quarantine in March and the need for food support for frontliners and low-income communities led JGF to quickly organize a food distribution network. This involved the Jollibee Group commissary, JFC restaurants, hospital kitchens, local NGO partners and community kitchens. Over 100 Jollibee Group employees volunteered in shifts to process meal requests. The commissary dispatched food items to partner community kitchens and organizations for cooking or distribution to families who lost their livelihood. The Research and Development team created low-cost, delicious and nutritious ready-to-cook food products that families can easily prepare in times of disasters. On the ground, over 80 NGO and community partners helped identify donation recipients, and cook or distribute the meals. By December, JGF had mobilized over 5.5 million meals.

JGF partners in its other programs also pitched in. Anihan Technical School sent trainees and scholars to help prepare meals in the FoodAID Community Kitchen in Batangas. They also distributed ready-to-cook meals to families in Laguna. Don Bosco Philippines also linked JGF to beneficiary families, deploying food packs to individuals affected by the lockdown and Typhoon Rolly. In Sipalay City, Kapalong, and Iligan City, Busog Lusog Talino (BLT) School Feeding Program Kitchens were activated to cook for frontliners and communities in need.

The Philippine Commission for the Urban Poor distributes Chicken Guisado
and vegetables to families in Caloocan City
OVER P300M
worth of food assistance mobilized
5.5 MILLION MEALS
served to frontliners and families
82 NGO PARTNERS
helped bring meals to communities

FoodAID is Jollibee Group’s disaster response program. It aims to ensure that calamity-affected communities have immediate access to food. The program harnesses Jollibee Group’s research and development expertise to produce food items that are easy to prepare and store.

2020 Highlights

In 2020, much of JGF’s resources were poured into FoodAID, as the Jollibee Group responded to calls for food donations in the wake of disasters. In January, the Taal volcano eruption displaced families in Batangas and Cavite. Before long, JGF had activated its partners to bring hot meals, food packs and hygiene kits to 19,000 affected families. In Ibaan, Batangas, JGF brought together local government, community and education partners to set up and operate a community kitchen to feed 500 families everyday for 30 days.

The imposition of community quarantine in March and the need for food support for frontliners and low-income communities led JGF to quickly organize a food distribution network. This involved the Jollibee Group commissary, JFC restaurants, hospital kitchens, local NGO partners and community kitchens. Over 100 Jollibee Group employees volunteered in shifts to process meal requests. The commissary dispatched food items to partner community kitchens and organizations for cooking or distribution to families who lost their livelihood. The Research and Development team created low-cost, delicious and nutritious ready-to-cook food products that families can easily prepare in times of disasters. On the ground, over 80 NGO and community partners helped identify donation recipients, and cook or distribute the meals. By December, JGF had mobilized over 5.5 million meals.

JGF partners in its other programs also pitched in. Anihan Technical School sent trainees and scholars to help prepare meals in the FoodAID Community Kitchen in Batangas. They also distributed ready-to-cook meals to families in Laguna. Don Bosco Philippines also linked JGF to beneficiary families, deploying food packs to individuals affected by the lockdown and Typhoon Rolly. In Sipalay City, Kapalong, and Iligan City, Busog Lusog Talino (BLT) School Feeding Program Kitchens were activated to cook for frontliners and communities in need.

Stories
Help provide meals for more families!
Farmer
Entrepreneurship
Program (FEP)

17 FARMER GROUPS
deliver vegetables to Jollibee Group
7K METRIC TONS
of vegetables delivered to
Jollibee Group since 2009
P300M
worth of sales to
JFC since 2009
A hot pepper farmer learns about pest management through a mobile app.

Smallholder farmers remain at the heart of JGF’s work. JGF acknowledges their role in providing food for Filipinos through its flagship, the Farmer Entrepreneurship Program (FEP). As such, the comprehensive agro-entrepreneurship program engages partners to help organize small-scale farming communities all over the Philippines, sharpen their technical skills and business acumen, and link them with institutional markets for increased and steady income.

Through FEP, JGF hopes to contribute to boosting the agriculture industry by empowering farmers to pursue bigger opportunities. Since 2008, FEP has helped multiple farmer groups to rediscover the joy in farming, emboldened them to dream of better lives, and provided them with the tools to make this happen.

2020 Highlights

In 2020, our partner farmers redefined resilience in many ways.

Despite the lockdown restrictions, FEP’s farmer groups managed to fulfill delivery commitments to JFC, delivering 800 metric tons for the whole year. Through JGF’s help, farmer communities also gained access to other institutional markets and online markets. This helped reduce their vulnerability to the impact of the pandemic.

The pandemic restrictions forced us to migrate learning opportunities for our farmers and partners to online digital platforms. Embracing the change, they eagerly participated in our online coaching and learning programs.

Even with their own difficulties, farmer groups and other partners found the opportunity to pay it forward, pooling resources and volunteering their services to help hardest-hit communities.

A hot pepper farmer learns about pest management through a mobile app.
Farmer
Entrepreneurship
Program (FEP)

17 FARMER GROUPS
deliver vegetables to Jollibee Group
7K METRIC TONS
of vegetables delivered to
Jollibee Group since 2009
P300M
worth of sales to
JFC since 2009

Smallholder farmers remain at the heart of JGF’s work. JGF acknowledges their role in providing food for Filipinos through its flagship, the Farmer Entrepreneurship Program (FEP). As such, the comprehensive agro-entrepreneurship program engages partners to help organize small-scale farming communities all over the Philippines, sharpen their technical skills and business acumen, and link them with institutional markets for increased and steady income.

Through FEP, JGF hopes to contribute to boosting the agriculture industry by empowering farmers to pursue bigger opportunities. Since 2008, FEP has helped multiple farmer groups to rediscover the joy in farming, emboldened them to dream of better lives, and provided them with the tools to make this happen.

2020 Highlights

In 2020, our partner farmers redefined resilience in many ways.

Despite the lockdown restrictions, FEP’s farmer groups managed to fulfill delivery commitments to JFC, delivering 800 metric tons for the whole year. Through JGF’s help, farmer communities also gained access to other institutional markets and online markets. This helped reduce their vulnerability to the impact of the pandemic.

The pandemic restrictions forced us to migrate learning opportunities for our farmers and partners to online digital platforms. Embracing the change, they eagerly participated in our online coaching and learning programs.

Even with their own difficulties, farmer groups and other partners found the opportunity to pay it forward, pooling resources and volunteering their services to help hardest-hit communities.

Stories
Access, Curriculum
and Employability
(ACE) Scholarship Program

Over 2,200
scholars since 2005
Over 970
agri tech-voc scholars since 2016
117 QSRO
scholars since 2018

Under Access, Curriculum and Employability (ACE), JGF has partnered with technical-vocational skills training institutions to train indigent out-of-school students in technical-mechanical courses, agro-entrepreneurship, and quick service restaurant operations. Scholars are also given on-the-job training opportunities in JGF’s industry partners and Jollibee Group’s strategic business units.

2020 Highlights

While the lockdown restrictions affected program implementation in 2020, ACE was still able to graduate 66 Quick Service Restaurant Operations (QSRO) scholars through its partner, Anihan Technical School.

Meanwhile, 22 QSRO scholars in Anihan; 380 Agro-entrepreneurship and 120 Mechanical scholars in various Don Bosco schools in different parts of the country are expected to complete their training in 2021.

Access, Curriculum
and Employability
(ACE) Scholarship
Program

Over 2,200
scholars since 2005
Over 970
agri tech-voc scholars since 2016
117 QSRO
scholars since 2018

Under Access, Curriculum and Employability (ACE), JGF has partnered with technical-vocational skills training institutions to train indigent out-of-school students in technical-mechanical courses, agro-entrepreneurship, and quick service restaurant operations. Scholars are also given on-the-job training opportunities in JGF’s industry partners and Jollibee Group’s strategic business units.

2020 Highlights

While the lockdown restrictions affected program implementation in 2020, ACE was still able to graduate 66 Quick Service Restaurant Operations (QSRO) scholars through its partner, Anihan Technical School.

Meanwhile, 22 QSRO scholars in Anihan; 380 Agro-entrepreneurship and 120 Mechanical scholars in various Don Bosco schools in different parts of the country are expected to complete their training in 2021.

JGF Board of Trustees
Tony Tan Caktiong
Chairman
Grace Tan Caktiong
President
Belen Rillo
Vice President
William Tan Untiong
Secretary
Ysmael Baysa
Treasurer
Senen Bacani
Member
Ma. Socorro Camacho✝︎
Member
Joseph Tanbuntiong
Member
Carl Brian Tancaktiong
Member
Ernesto Tanmantiong
Member
Ma. Gisela Tiongson
Executive Director
✝︎deceased

Ma. Soccoro "Marissa" Camacho
(1953-2021)


We mourn the loss of Marissa Camacho, JGF Trustee and our first Executive Director.
She was instrumental in the establishment of JGF, in setting its direction
and guiding the Foundation work in the past 15 years.
We are profoundly grateful for her valued contribution to JGF's mission.

JGF Board
of Trustees
Tony Tan Caktiong
Chairman
Grace Tan Caktiong
President
Belen Rillo
Vice President
William Tan Untiong
Secretary
Ysmael Baysa
Treasurer
Senen Bacani
Member
Ma. Socorro Camacho✝︎
Member
Joseph Tanbuntiong
Member
Carl Brian Tancaktiong
Member
Ernesto Tanmantiong
Member
Ma. Gisela Tiongson
Executive Director
✝︎deceased

Ma. Soccoro "Marissa" Camacho
(1953-2021)


We mourn the loss of Marissa Camacho, JGF Trustee and our first Executive Director.
She was instrumental in the establishment of JGF, in setting its direction
and guiding the Foundation work in the past 15 years.
We are profoundly grateful for her valued contribution to JGF's mission.

Jollibee Group Foundation Inc. is the social responsibility arm of Jollibee Group, one of the fastest-growing Asian restaurant companies in the world.

Jollibee Group operates in 34 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China (including Hong Kong and Macau), United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, El Salvador, Panama, Malaysia, South Korea, Japan, and India. It has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), three franchised brands (Burger King and Panda Express in the Philippines, Dunkin’ Donuts in certain territories in China), 80% ownership of The Coffee Bean and Tea Leaf, and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands.

Jollibee Group is a significant investor in Titan Dining LP, a private equity fund and the ultimate holding entity of the Tim Ho Wan (THW) Brand and has a joint venture with the THW Group to open THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction. Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone.
CONNECT WITH JGF
6/F Jollibee Plaza Building
10 F. Ortigas Jr. Avenue,
Ortigas Center, Pasig City,
Philippines
(02) 8688 7133
Jollibee Group Foundation Inc. is the social responsibility arm of Jollibee Group, one of the fastest-growing Asian restaurant companies in the world.

Jollibee Group operates in 34 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China (including Hong Kong and Macau), United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, El Salvador, Panama, Malaysia, South Korea, Japan, and India. It has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), three franchised brands (Burger King and Panda Express in the Philippines, Dunkin’ Donuts in certain territories in China), 80% ownership of The Coffee Bean and Tea Leaf, and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands.

Jollibee Group is a significant investor in Titan Dining LP, a private equity fund and the ultimate holding entity of the Tim Ho Wan (THW) Brand and has a joint venture with the THW Group to open THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction. Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone.
CONNECT WITH JGF
6/F Jollibee Plaza Building
10 F. Ortigas Jr. Avenue,
Ortigas Center, Pasig City,
Philippines
(02) 8688 7133